{"id":813630,"date":"2022-06-12T12:00:00","date_gmt":"2022-06-12T12:00:00","guid":{"rendered":"https:\/\/www.lafactory.com\/blog\/what-is-microsoft-clarity-how-can-it-improve-seo\/"},"modified":"2022-06-16T00:48:14","modified_gmt":"2022-06-16T00:48:14","slug":"what-is-microsoft-clarity-how-can-it-improve-seo","status":"publish","type":"post","link":"https:\/\/www.lafactory.com\/blog\/en\/what-is-microsoft-clarity-how-can-it-improve-seo\/","title":{"rendered":"What is Microsoft Clarity? (& How Can It Improve SEO?)"},"content":{"rendered":"
Tapping into your analytics and user behavior can help you improve your site\u2019s SEO. If you\u2019re interested in deepening your understanding of your site visitors\u2019 behavior, then Microsoft Clarity can give you additional insights. Even better, it can help you improve your SEO, which could ultimately boost your ranking in the SERPs.<\/p>\n

If you\u2019re focused on building out your SEO strategy, then you\u2019re likely using a keyword research tool. You might also be using Google Analytics to take a deeper look at your users\u2019 behavior. Clarity provides another layer of information that could help you further improve your strategy.<\/p>\n

If you\u2019re wondering what Microsoft Clarity is and whether it could improve your SEO, keep reading.<\/p>\n

What is Microsoft Clarity?<\/h2>\n

Microsoft Clarity<\/a> is a free, open-source app that monitors user behavior on your website. The app provides heatmaps, session recordings, and behavioral analytics to help you gain deeper insights into the way your site visitors behave. It integrates with Google Analytics and is compliant with both GDPR and CCPA.<\/p>\n

\"clarity<\/p>\n

Clarity could make a great additional piece of your insights puzzle \u2014 you gain a broader scope of information about how your site works for users. Heatmaps and session recordings show you where they click, what portions of your website they ignore, and when they abandon it. You can then use this information to modify your SEO strategy.<\/p>\n

Heatmaps Show You Where Your Users Concentrate and Click<\/h2>\n

Microsoft Clarity\u2019s heatmaps<\/a> show you exactly where your users are spending the most time on your website. Wondering what parts of your site are most engaging and get the most attention? That\u2019s exactly what heatmaps will show you.<\/p>\n

\"clarity<\/p>\n

With heatmaps, you can also see how far your users scroll down your site. This is especially helpful if you\u2019re wondering where they\u2019re losing interest. When it comes to lowering bounce rates, you can learn a lot about your users from this tool.<\/p>\n

Microsoft Clarity provides three kinds of heatmaps: click heatmaps<\/strong>, scroll heatmaps<\/strong>, and area heatmaps<\/strong>. You can create any of these instantly within the interface, and each one serves a particular purpose within your data collection:<\/p>\n