{"id":825051,"date":"2018-04-23T12:00:23","date_gmt":"2018-04-23T12:00:23","guid":{"rendered":"https:\/\/www.lafactory.com\/blog\/testing-the-wordlift-artificial-intelligence-seo-plugin\/"},"modified":"2022-12-10T03:10:52","modified_gmt":"2022-12-10T03:10:52","slug":"testing-the-wordlift-artificial-intelligence-seo-plugin-2","status":"publish","type":"post","link":"https:\/\/www.lafactory.com\/blog\/en\/testing-the-wordlift-artificial-intelligence-seo-plugin\/","title":{"rendered":"Testing the WordLift Artificial Intelligence SEO Plugin"},"content":{"rendered":"
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Search Engine Optimization (SEO) is a complex topic. There are several things you can do to improve your site\u2019s chances of ranking better, but they involve a decent amount of work. It goes to show when it comes to SEO, there are no shortcuts.<\/p>\n

However, some tools enable you to pawn off a bit of the legwork. For example, some SEO plugins purport to use machine learning to help you format your content more efficiently. In this article, we\u2019ll talk about how machine learning is impacting SEO, and then show you how you can use the WordLift plugin<\/a> to take advantage of these developments in WordPress.<\/p>\n

Let\u2019s get to it!<\/p>\n

How Machine Learning is Affecting SEO<\/h2>\n

First off, let\u2019s discuss the difference between artificial intelligence and machine learning. Artificial intelligence refers to the broad concept of systems that are capable of mimicking cognitive functions, such as learning and problem solving. Most of us are familiar with the concept due to its portrayal in popular media, but for the most part true artificial intelligence is still relegated to realm of science fiction.<\/p>\n

In most cases, when people talk about artificial intelligence, they\u2019re actually referring to machine learning. This is a subset of the field of artificial intelligence research that deals with self-improving algorithms that improve as they\u2019re given more information to process.<\/p>\n

It sounds <\/em>like artificial intelligence, but machine learning algorithms only work in very narrow fields. For example, online retailers such as Amazon use machine learning<\/a> to figure out what products they should recommend you:<\/p>\n

\"Amazon's<\/p>\n

As good as those algorithms can get, they can\u2019t replicate true intelligence. They\u2019re far better at processing massive amounts of data than a single person could ever be, which is exactly what makes computers so awesome. Other interesting uses of machine learning include personal assistants, such as Siri<\/a>, and the algorithms Facebook uses to recognize faces<\/a>.<\/p>\n

Let\u2019s now move on to the topic of SEO. A lot of the work we do to optimize content for search engines comes down to technical details. For example, we make an effort to include keywords in headings and near the start of articles. You also have to keep keyword density in mind and pay attention to the way you use external and internal links. Even if you nail all those tasks, your content might still flounder if you don\u2019t pick the right keywords to begin with.<\/p>\n

Theoretically, machine learning could help you tackle all these tasks more efficiently. This would help you produce content that is more search-engine friendly<\/a> without requiring a background in SEO. However, the brunt of the work, which is creating interesting content will still fall upon you.<\/p>\n

Machine learning isn\u2019t yet at the stage where it can take care of all the grunt work for you. However, there are some tools that claim to be able to help you structure your content more efficiently, which is important from an SEO standpoint. We\u2019re now going to look at one of them and see what it can do for you.<\/p>\n

An Introduction to the WordLift SEO Plugin<\/h2>\n

\"The<\/p>\n

The WordLift Artificial Intelligence<\/a> plugin is an ambitious project that aims to help you enrich your WordPress content with contextual information. For example, the plugin can analyze your content to find related information, such as persons, locations, and that are mentioned. It can then use that information to pull contextual data from external sites, such as Wikipedia, and display it to your visitors.<\/p>\n

Moreover, the plugin can help you add Schema markup to your content, making it easier for search engines to understand what it\u2019s about. Those two features alone are interesting enough, but the plugin goes a step further. It can also help you enrich content with relevant open-source images, links to other related pieces, and visualization widgets.<\/p>\n

In most cases, these are all tasks you\u2019d need to perform on your own, without the aid of any tools. WordLift doesn\u2019t do the work for you automatically, but it can provide you with the data and tools you need to do it more efficiently.<\/p>\n

Key Features:<\/strong><\/p>\n